Whether you are an agent, team or broker, having a professional online presence is necessary to your success. Your website is important for supporting that “first impression,” establishing your professionalism, and showcasing your expertise.
Here’s 7 elements that your website should include:
Tip #1: Incorporate IDX
In simple terms, IDX (Internet Data Exchange) is what allows your website visitors to search for MLS properties on your website. With IDX, you remain the point of contact for these listings and your site visitors don’t have to go to 3rd party websites to search for a home.
Tip #2: Work with the Pros
Incorporating IDX into your website is tied to rules and regulations overseen by your MLS and can prove challenging, not to mention Fair Housing, and other requirements. Be sure to work with a real estate website company that can ensure your website is 100% compliant.
Tip #3: Deliver Consistent Content
It’s important that your website is regularly updated with fresh content. Built-in tools that provide listing updates (pulled automatically from the MLS), relevant lifestyle content, and hyper-local information.
Tip #4: Connect to Social Media
Make sure that when you post content to your social media channels, that you are linking back to your website (and not a third party) to keep your audience engaged with YOU.
Tip #5: Build in Lead Capture
Make sure that your website features LOTS of easy opportunities for capturing leads. Every listing should allow people to contact you for more information.
Tip #7: Be Personable
Make sure your website reflects your personality and showcases your strengths, specialties and expertise. Let your audience know how you can help them and provide information that establishes credibility and builds rapport.
Need a good website partner?
Start with OneKey® MLS. We offer affordable MLS/IDX websites that include everything you need for your online presence. Click here to learn more.
Prefer to Watch a Webinar?
Click below to watch a 1-hour demo on the MLS Website Template Builder.