OneKey® MLS Newsletter

key performance indicator (KPI) for our consumer-facing site is the number of weekly emails sent to consumers who have signed up to receive new listing and open house alerts. From this metric we can infer a level of buyer interest, which reflects current market conditions. This week, www.OneKeyMLS.com DELIVERED a total of 51,658 listing and open house alerts to thousands of consumers who created profiles and saved searches.

our listing is the first impression that many homebuyers and home sellers will have of you and your business. According to NAR’s 2022 Profile of Home Buyers and Sellers, as many as 1 in 10 buyers found the agent they wanted to represent them when inquiring about a specific property listing they found online. It’s so important to remember this when you’re listing a property: You aren’t just selling this house, you’re marketing yourself and your business to future customers. Every listing is a chance to demonstrate your descriptive skills, your eye for staging, your knowledge of the market, and so much more.

Every reliable research report is an opportunity to expand your knowledge and enhance your perspective on a different area of the real estate industry. Data is the bread-and-butter of the real estate professional. It helps brand you as the market expert to your customers and helps you stay competitive in business.