July 27th, 2021

Local Market Expertise Matters

In recent months, media headlines reporting a red-hot real estate market, citing record-high home prices across our region and unprecedented year-over-year price gains, have been creating great, if unrealistic, expectations of home value for sellers. In some market areas, home prices are now beginning to soften and we’re challenged to create an accurate perception of the local market in the larger context for consumers. It’s never easy to educate a homeowner to trust the comps we’re presenting over their assumptions and expectations.

We are the market experts, however. We must generate and interpret market report data to provide consumers with an up-to-date picture of the market conditions in their community. Consider looking at the month-over-month activity and three-month trend lines, to provide the most accurate representation of the neighborhood buying and selling conditions. By presenting a smaller scope of more recent data, you can reframe market conditions as they change, and overcome objections which are founded on broad, generic headline summations.

OneKey® MLS can help you with generating current, local, accurate market reports and positioning you as the most knowledgeable, valuable resource for sellers. I encourage you all to take advantage of FREE tools like the Market Report Generator, Remine Pro, and RPR to brand yourself as the market expert.

I hope you’re all having a great summer!



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